Snowit is the digital revolution for mountain tourism: an innovative smart digital travel platform targeted to winter sports, offering a wide variety of services: skipass, ski-rent and experiences. Snowit has a 350.000 users community and 150 partners offering services on the platform.
Snowit combines the whole mountain related services in a single marketplace, offering the chance to customize travel packages (Dynamic Packaging). The uniqueness of Snowit is represented by the integration of multiple services in a single platform, where Snowit is the most innovative service in a market worth 70 Bn€ in Europe, which is still fragmented and affected by a general lack of digital offer compared to other tourism sectors. Moreover, the most relevant players offer a single service (ski-rent only or experience only) on their own platform lacking in terms of integration with other services.
Therefore, Snowit brings on a single marketplace all the solutions requested by users who want to plan their holidays in mountain locations.
Snowit ecosystem is based on three main pillars:
o Marketplace: a single entry point where the users could buy all the services: skipass, ski-rent, experiences and ski-lessons.
o App: a free engagement tool connecting winter-sports-lovers into a community where to track ski-performances with GPS taking part into a gamification and reward system.
o Data Platform: the architecture allows to collect users data and convert them into valuable insights for partners and sponsors.
Snowit is playing in a big sector, indeed the whole winter sports market is a big one (146 Bn€) of which +50% is in Europe, where Milan is a strategic location. Winter sports community has more than 120M practitioners worldwide, and Alps have a central role, in fact >50% (67,5M) of winter sports passionate live in Europe. The segment we are currently targeting involving skipass, ski rental and experiences accounts for 82 Bn€ worldwide.
All these elements make Snowit a revolutionary solution not only for the end-user, but also for brands and mountain activities, who could take advantage from the unique features offered by Snowit promoting their services and brands through digital campaigns. As of today, more than 15 international brands, including Pirelli, Tecnica Group, Samsung, Armani and Burton invested in Snowit marketing campaigns.
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