Startup name: Rifò
Registered Office: Italy, Prato
Established in: 19/07/2017
Startup Category: Circular Economy
Financing round: yes
Working prototype: yes
Competitions/Prizes won: yes (Premio Cambiamenti CNA a livello regionale, selezionati tra circa 180 progetti; Hubble Acceleration programme a Nana Bianca (Firenze), selezionati tra circa 240 startup)
Founders: Niccolò Cipriani


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Rifò is an emerging brand of clothes and accessories.

We produce high-quality products, 100% made with upcycled textile fibers and made in Italy (In Prato).

Thanks to a mechanical and craftsmanship process developed in the textile district of Prato (our city) more than 100 years ago, we are able to turn fabric leftovers into new accessories and clothes with identical qualities to the original products, this process is technically called regenerating textile fibers.

This method allows us to upcycle the leftovers and sensibly reduce the amount of water and chemical products used in the production.

Nowadays it is so easy to get dressed, there are so many beautiful clothes available at a low price. But we can do better – we can dress in high-quality and fashionable clothes while taking care of our planet!

Our mission is to create a fashionable and high-quality garment line made entirely in Prato with 100% upcycled fibers.