Startup name: Betwyll
Registered Office: Italia, Torino
Established in: 1/12/2016
Startup Category: Education
Financing round: no
Working prototype: yes
Competitions/Prizes won: yes (Creative Business Cup Global Finals (semifinalist) 2017 - 2016 – OPEN by Compagnia di San Paolo - 2014 – Cultural Innovation by Fondazione Cariplo)
Founders: Pierluigi Vaccaneo, Paolo Costa, Edoardo Montenegro, Corrado Pizzi


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Betwyll is an innovative startup born in 2016 from the experience of TwLetteratura, a method for social reading designed by Paolo Costa, Edoardo Montenegro and Pierluigi Vaccaneo in 2012. The company deals with the development, production and marketing of innovative highly- technological products and services. Among them, the social reading platform Betwyll, currently available in a beta version on the App Store and Google Play. As an innovative startup, Betwyll is a member of Italia Startup. Social reading games on Betwyll enable readers to meet and socialize through books. Betwyll combines deep reading with social networking, offering students and readers a new paradigm to read and comment on books and cultural contents, as well as helping teachers and book publishers to better develop and engage their audiences. The TwLetteratura method was acknowledged by the European Commission as one of the 15 good practices promoting reading in the digital environment and included among the tools of the Digital Civic Education curriculum of the Italian Ministry of Education (Generazioni Connesse).