Startup name: Instal
Registered Office: Italy, Florence
Established in: 1/01/2014
Startup Category: Mobile and digital advertising
Financing round: no
Working prototype: yes
Competitions/Prizes won: yes (Ernst&Young Startup of The Year - Special Award Media StartupItalia! Open Summit)
Founders: Paolo Barberis, Alessandro Sordi, Jacopo Marello, Filippo Satolli, Saverio Mucci, Antonella D'Alessio, Antonio Fontani


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Established in 2014 inside the Startup Studio Nana Bianca as a mobile marketing platform for app and games promotion, Instal offers today advanced technological solutions to support brands and agencies in planning effective mobile advertising campaigns. Instal covers two main solutions: the performance-based solutions to support mobile marketers across all the stages of their app lifecycle, from targeting to re-engagement, and branding solutions, to set hyper-targeted and geo-located campaigns, using ML and AI.
The proprietary technology and the quality control system guarantee ever-growing
results through a business model that combines performance and branding.