Genuino.Zero makes Local Products closest to the city. Is a system that make easier to buy local product from different local producer, using a web application and an ecologic distribution logistic that create neighborhood distribution hub. This allow to create small local communities of conscious consumption people in different point in the city, like local shops where also many educational activities and programs may rise up.
Is a system where sales are the base to create a community around local food and conscious economy, where countryside is closer to city.
Basic starting point will be the city of Florence where I’ve been working since 2 years in a system of Buying Groups for local food
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