deSwag is a mobile app that allows users to win, through a series of games, virtually garments and fashion accessories that can be really purchased through the logic of discounts and related gaming awards. deSwag can be defined as a new, innovative and gamified shopping experience, that will greatly improve the users’ experience and encourage impulse buying through strong engagement in the game. deSwag is not only a new shopping experience but it is a style guide with which keep up to date on the latest trends and news about fashion industry, through a selection of looks and questions dedicated to the world of affiliated brands.
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