Consumerism is destroying the planet and the fashion and design industries are significant contributors to this problem.
Many brands and manufacturers are gradually moving towards circular production processes. And this is likely to have a domino effect on our future consumption habits.
We think that a truly circular economy would create a culture where we use products, rather than owning them. Currently, manufacturers make things, then sell them and forget about them — that’s what’s creating so much waste. If manufacturers were instead recovering, recycling and reprocessing their products, then it makes much more sense for them to rent them rather than sell them.
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