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Startup name: AR MARKET
Registered Office: ITALY, ROME
Established in: 4/06/2018
Startup Category: Augmented Reality Solutions and Content
Financing round: no
Working prototype: yes
Competitions/Prizes won: no

Founders: Andrea Baldini, Francesco Iafolla, Flavia D'Altrui, Mauro Somma


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AR Market is an innovative startup based in Rome, Italy. Founded in 2018, AR Market is a spinoff of Herotech digital factory and operates in the Augmented Reality market globally and across multiple sectors. Our mission is to bring AR technology to people turning a great tool into true innovation. We want to offer personalized AR content and solutions to brands, industry and retailers to increase productivity, quality, user experience and customer retention. Our main product is a mobile solution in Augmented Reality that aims to be a real Marketplace of the sector as we want to empower people through their smartphones and have them using AR in every aspect of life. We have a B2B2C model and we have created an APP Marketplace to offer multiple free experiences to people, making AR affordable to any business. In our App any brand, industry or retailer has his own page (alike The Fork) and we create personalize AR content to help them driving brand awareness, engagement and customer retention, increasing revenues and ROI. While doing that we empower people with multiple experiences in AR, giving information in a fun and easy way. A gamification tool is built-in to boost the use of the App: with “shophunt” everyday life turns into a winning experience for consumers while giving to businesses a powerful marketing multiplier as they can offer coupons and prizes in exchange of social sharing of AR geolocalized objects that are hunt and captured by users. AR Marketplace App works on all smartphones and wearables, the AR experience can be tracker based (3D content starting from paper or texture) or trackerless. The AR Marketplace can be downloaded from Google and APP stores and is completely free for end-users. Any business can have a dedicated page in the marketplace via annual subscription. Beyond the AR Marketplace, we also develop white label AR Apps and content to fulfil any company need or we can integrate AR into our clients’ websites. Finally, to boost the AR market, we want to be an open platform for developers and marketing agencies to create a network and expand together the Augmented Reality world around us.

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