Layla Pavone boasts over 25 years of entrepreneurial experience in the digital and advertising online industry. In 1995 she contributed to the startup “Video Online”, the first ISP in Italy. In 1997 she joined Publikompass, creating the first digital advertising salehouse. From 2000 to 2014 she was Managing Director of Isobar and IProspect Italy (Dentsu Aegis Network). Layla is the Honorary President of IAB Italia. In 2003 she founded the IAB Forum actually the most important event of the marketing and advertising industry. She is also Co-Founder and Professor @ Master Digital Communication -Almed Università Cattolica Sacro Cuore.