Carlo Rinaldi, Marketing & Innovation Director at Clear Channel Italia, gained a strong experience in tech companies such as Microsoft, where he worked in the Consumer & Online business group as Product Marketing Communication and in the Central Marketing Organization as Digital Marketing and Social Media Lead.
Held a degree in Computer Science Engineering at the Politecnico Milano, with skills developed in the areas of Digital and Technological Innovation, Strategic Marketing, Communication and Social Media, he joined Clear Channel to face an important challenge in the Outdoor industry that will have as first objective the enrichment of a digital plan that is leveraging by technology and creativity with a data-driven perspective.
Under the guidance of Carlo Rinaldi,Clear Channel Italia’s Marketing & Innovation team is focusing on strategic business topics:Innovation Culture and Digital Roadmap. This path aims to strengthen those concepts that Clear Channel International has indicated as a priority at a global level and that find a focus and a key role in Italy.
An ambitious strategic project that is setting up the Out Of Home and Digital Out Of Home in an increasingly integrated logic to anticipate the dynamism of the market by intercepting the needs of the customers in terms ofcreativity, flexibility and accountability for the purposes of business results